Saving the Bockau Arch Bridge Day 8: Update and Marketing Ideas

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It has been a few weeks since my last posting about the Bockau Arch Bridge and the fight against time and the elements to save the 150-year old structure. But as you can see here as well as on the Facebook page (click here), progress is being made in leaps and bounds to have the new structure, built on alignment, ready to go by next year. Already the piers and the concrete decking are in place, and a barrier is in place, permanently blocking access to the old bridge on the north end. Many have written off the old Bridge, however…..

….it’s not over yet. The decision regarding whether the state government will accept our petition and decision to allow for time to claim ownership of the structure before it is demolished in mid-2019 is still out. We’re looking at 4-6 weeks before Dresden decides.  Another petition going one level up further is in the making, an alliance to create a bridge association is being formed, and there is ever growing support for keeping the old structure in place, this despite the claims by the communities nearby that they will not take ownership once the new bridge is open.

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The author displaying the T-shirt with Pittsburgh’s bridges at our last Meeting at the Bockau Arch Bridge and Rechenhaus Restaurant

And then we have this marketing strategy, one of many that are being sought. 🙂

A friend of mine from Pittsburgh gave me this T-shirt containing all of the city’s bridges along the Allegheny,  Monongahela and Ohio Rivers before leaving for Niagara Falls during the road trip through the Great Lakes and the Committee Friends of the Bockau Arch Bridge would like to have a Shirt similar like this, but with the bridges along the Zwickau Mulde River.

That’s right! We have 40 bridges to choose from, ranging from the Jähn-Brücke at Morgenröthe-Rautenkranz (named after the lone East German astronaut, Sigmund Jähn) to Paradiesbrücke in Zwickau; The Wave in Glauchau to the Göhren Viaduct in Lunzenau; The Bridges of Rochlitz to the Suspension Bridge in Grimma. But the question is which ones deserve to be on the T-shirt?

From now until September 15th, you have the chance to vote which bridge along the Zwickau Mulde deserves to be on the T-shirt. Go to the link provided below, which will take you to the Bridgehunter’s Chronicles’ Facebook page and its photo album. Look at the photos selected and like the ones that are your favorite. If there is a bridge that is not listed but you want it on there, comment on it. The votes will then be tallied and the top 10-16  bridges liked on facebook will be placed on the T-shirt.

Link to the photo contest here.

For those who don’t facebook and still want to vote, you can also here:

The winners will be announced on the 17th of September. The T-Shirts will be designed similar to the one on the bridges in Pittsburgh, yet the colors will be different, reflecting on the region in the Erzgebirge (Ore Mountains) as well as along the river. Right now, blue, green and white/grey are being considered, but we are open to other color combinations. Please send an E-Mail if you have a suggestion in colors that you would like to see appear on the T-shirts. Furthermore, as the Zwickau Mulde has one of the highest number of castles, competing with the likes of the Rhine and Rhone Rivers, each bridge will feature a place of interest in the background that is typical of the community. 

Once the design is complete and the T-shirts are available to the market, orders will be taken with proceeds going toward the Bockau Arch Bridge. You will be notified once the project is completed and available for sale.

In addition, postcards, coffee cups, a film about the Bockau Arch Bridge, another one on the bridges along the Zwickau Mulde and a book on the bridges in the region are being considered, but unlike the postcards and coffee cups, which are easy to do, the rest will need some time and planning for them to be realized. But we are starting to like this approach with the T-shirt. While more details are coming, you should really go out and choose your favorite bridges for the T-shirt project.

Good luck! 🙂

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